Kickstart 2013 is so valuable because it sets up all of your future media interactions. You will build the key relationships and the media understanding to give your media outreach the best chance of success during the year ahead
For any technology company that spends a lot of time working with the media, most of your media interactions is event-driven.
You will make contact with the press every time you have an announcement, new product or initiative to talk about.
With journalists under intense time-pressures those interactions are increasingly brief, you have less time and opportunity to catch their attention, and precious little opportunity to communicate why what you have to say is important. Kickstart Forum will give you that foundation, so journalists know how you are, what you are about and why what you're talking about is of interest to them and their readers.
You may get press out of Kickstart, you may not. That's not what the event is focused on. Our goal is to make all of your future media interactions more successful.