Why attend? » Vendor Benefits
Increase your media ROI

Kickstart 2013 is so valuable because it sets up all of your future media interactions. You will build the key relationships and the media understanding to give your media outreach the best chance of success during the year ahead

For any technology company that spends a lot of time working with the media, most of your media interactions is event-driven. 

You will make contact with the press every time you have an announcement, new product or initiative to talk about. 

With journalists under intense time-pressures those interactions are increasingly brief, you have less time and opportunity to catch their attention, and precious little opportunity to communicate why what you have to say is important. Kickstart Forum will give you that foundation, so journalists know how you are, what you are about and why what you're talking about is of interest to them and their readers. 

You may get press out of Kickstart, you may not. That's not what the event is focused on. Our goal is to make all of your future media interactions more successful.

Media relationships matter more than ever before. With journalists inundated with so many announcements and pitches, you give yourself an infinitely better chance if journalists know who you are and can trust that the information they receive from you is relevant and useful. Unfortunately, it can be difficult to connect time-pressed executives with time-poor journalists.

At Kickstart Forum, you'll connect or re-connect with more journalists than you could likely manage in a full year of meet and greets. You'll also get the chance to build relationships with journalists you wouldn't otherwise, as many of our journalists fly in from interstate or even from New Zealand. 

One of the characteristics of today's media environment is that topic-based stories, which generally have broader appeal than announcement-based news, work very well in online because they generate more traffic. However, journalists generally have less-time to write these pieces, so have a tendency to rely on known, trusted commentators in the industry for their insight and knowledge.

Kickstart Forum gives you the perfect platform to position yourself as one of these quotable experts. The combination of the five-minute presentation, followed by the round-table discussions, allows you to capture their attention and then impress with your knowledge and market insight. Successfully achieve this and you'll receive a constant stream of publicity as journalists seek you out for comment.

​Any company that needs to raise awareness of either itself or the market it operates in, faces a particular challenge. Until you can capture journalist's attention, you cannot explain to them why your company or market is of significance. And until you can explain that, it's almost impossible to capture their attention.

Kickstart Forum helps you break past that conundrum. At this event, you will get your opportunity to present to journalists and then sit down with them and explain why they should be interested in what your talking about. Kickstart Forum guarantees you an audience, it's then up to you, to capture the journalist's attention.

With over 50 journalists typically attending Kickstart, it's inevitable that many journalists are going to find stories of interest that they write up then and there. Many of our returning vendors come to Kickstart armed with announcements or pitches because let's face it, you'll never get a better opportunity to pitch a story.

And even if you don't get coverage directly from the event, the overwhelming feedback from the majority of vendors who attend is that they see the coverage flow-on throughout the year as journalists return to them for quotes or to flesh out story ideas they've picked up at the event.

One of the least obvious, but potentially important benefits of Kickstart, is the feedback you will receive on your media messaging. We primarily position this event as the ultimate opportunity to lay a foundation for you future media announcements. What you will find is that if your messaging isn't working, or can obviously be fine-tuned, you will get that insight out of this event. It gives you the opportunity to go back and re-work how your going to present to the media and help prevent you from spending lots of money on announcements or launches that don't connect with the media. 

​​Not only will learn a heck of a lot about the media by being around them for three full-days, but Influencing also runs our Media Insights sessions where we invite journalists to present to you and tell them how you can work better with them in the future. Learn about their publications and what stories they're into but also what annoys them or puts them off. 

Some of the companies that have presented at Tech Leaders Forum